Prepared for Steve Holcomb by Philip Cameron, October 2026
A new website for Pro Auto Custom Interiors
Your website has been down for over a year. I built a new one from your own photos, video and words. Here is what it looks like, what it costs and what happens next.
Scroll to readToday, a search finds a dead page
Down since August 2025
Anyone who hears your name at a show and looks you up lands on an error page.
Google listing unclaimed
5.0 stars from 14 reviews, but no website, and nobody can update it, answer questions or add photos.
Your best work scrolls away
The Ridler car, the Goodguys truck and the Barrett-Jackson GTO live only on Instagram and Facebook.
The domain itself is fine. It is registered through June 2027; the hosting behind it is what broke.
Google already sends people your way
Search data pulled from Google through DataForSEO on October 31, 2026, searching from Knoxville on a phone.
"auto upholstery knoxville": the three shops Google shows first
- 1Kustom Stitch3.9 stars, 58 reviewsFacebook page
Claimed - 2Pro Auto Custom Interiors5.0 stars, 14 reviewsNo website
Unclaimed - 3Precision Window Tint Seats N Stuff4.7 stars, 308 reviewsWebsite
Claimed
You have the best rating of the three, and the only listing with no website and nobody managing it. On Google Maps, a search for "auto upholstery" puts you third of 40 shops.
searches a month for "pro auto custom interiors" across the US, about 50 of them from the Knoxville area. Google still lists your old site third for your name, and it opens on an error.
websites link to proautointeriors.com. eClassicAutos credits "Interior: Pro Auto Interiors" on its 1936 Pontiac "Prohibition" across hundreds of its pages, and every one of those clicks lands on the error page. Pointing the domain at the new site puts them back to work.
The new site is ready to see
It is live now at proauto.pcameron.co. Google is told not to list it until you approve the launch.
Every photo and video comes from your own posts. Nothing on it is stock.
Every car gets a build sheet
Laid out like a show placard: the builder, the owner, the leather and the specs from your post, then every photo and the walkaround video.
34 cars are up now, from a 1933 Ford to a Hellcat-swapped Challenger, and 14 of them link to ScottieDTV's video of the car. Adding the next one is a single entry, and it is the monthly job in the care plan.
The 1967 C10 by Scott's Hotrods 'n Customs. Tap to enlarge.
Your honors open the site
They sit right under the video on the home page, and each one links to the car's own page.
2026 Ridler Award
Elegant Lady, a 1956 Bel Air convertible. The shop was part of the build team.
See the car
Goodguys finalist
A 1967 C10 by Scott's Hotrods 'n Customs, 2024 Truck of the Year (Late) finalist.
See the truck
Barrett-Jackson
MB Hotrods' 1969 GTO, headed to auction when it left the shop. Photo by Nate Nelson.
See the carSEMA Show 2012
Bobby Alloway's 1956 Ford wagon.
Hand-made dash, door panels and rear seat in black, covered by Street Muscle magazine.
The interior is where you spend your time
Adapted from your 2008 About page, this line heads the new home page. The services list is your 2016 list, and the reviews are your customers' own words from Google and Facebook. Every fact on the site traces back to your posts, your old site or the press.
Made for the phone first
Most people will see it on a phone, at a show or in a parking lot. The videos play silently, and the walkarounds only load when someone presses play.
Google Lighthouse, mobile test of the home page, October 31, 2026.
Your name goes to the show with the car
At a show, the interior is your work, but the board beside the car belongs to the builder. Every build the care plan adds comes with a show card for that board. It says who did the interior, and its QR code opens the car's page on your site.
The same pages work on a call. When someone asks about a C10, text them the C10 page: the photos, the video and who built it, in one link.
Each card comes as a print-ready file, 4 by 5 inches. Printing is not included.
A sample card for the C10. The code works: scan it, or tap the card.
Each month, the site keeps up
The care plan covers all of this, and steveholcomb.org stays looked after as it is now. $225 a month for both.
Up to two new builds
Photos, the walkaround video and the build sheet from your Instagram, plus a show card for each car.
Text and photo changes
Up to 30 minutes a month, done within two business days.
Hosting that stays up
The site has no WordPress, plugins or database to break. Hosting, the security certificate and uptime checks are covered.
The inquiry form
It asks for the car, photos, ideas and any show date, and the button on each build page fills in the car. You see the car before you call back.
A monthly note
Visits, phone taps, inquiries and show-card scans, plus the Google searches that found you. A private link shows the numbers any time.
Your domain
I look after proautointeriors.com and leave your email exactly as it is.
Not included: new kinds of pages, photography and ads.
Your Google listing, and more reviews
Setting it up, $300 one time
- Verify you as the owner
- Add the website, hours, services and categories
- Add 30 photos from your builds
- Post your newest builds
- A review link, and a card with a QR code to hand customers at pickup
- The same listing on Apple Maps, which iPhones and Siri use, and on Bing
The listing is what people see in Google Maps. After setup, posting each new build and answering new reviews is $75 a month, if you want it.
Built to be found on Google
Searches for this kind of work are small and specific: tens to low hundreds a month, from people planning a car. The site is set up to catch them.
Your Google listing
Claimed and linked to the site. You already show up first or second in Google's map box for searches like "custom car interior tennessee" and "auto upholstery knoxville".
Pages by kind of car
Corvettes, trucks, muscle cars, and classics and hot rods, each with every build of that kind, for searches like "c10 custom interior" (260 a month) and "c3 corvette interior" (590 a month).
A page for every new build
Each car the care plan adds gets its own page and joins its group, so the site grows every month.
Links from ScottieDTV and your builders
ScottieDTV has posted 193 videos about your shop, with about 4.7 million views, and only one links to your website. Those links send viewers straight to the site, and a link from Scott's, Riffey, MB Hotrods or Alloway's counts for more on Google than anything I can write.
Search counts are Google's monthly estimates, pulled through DataForSEO on October 31, 2026.
What it costs
The site as you see it today, and the care plan for it and steveholcomb.org.
One plan for both your sites
- Up front
- $3,500due the day the site goes live on proautointeriors.com
- Monthly
- $225for this site and steveholcomb.org
It takes the place of the $100 a month plan for steveholcomb.org, so both sites are on one bill. The care plan runs 12 months, then month to month.
Billing is through Stripe, from my web business, Clinch River Web: an invoice for the $3,500 and any add-ons when the site goes live, then one $225 monthly subscription for both sites.
Google listing setup, $300 one time
Claim, verify and fill out your Google listing with 30 photos, plus Apple Maps, Bing and a review card.
Logo cleanup, $150 one time
A clean version of your logo for the site, signs and shirts.
Yours to keep
You own the domain, the photos and the site. If you ever end the care plan, you get the site's files, and it runs on any web host.
For scale: a dealer listing for a 1940 Ford you trimmed puts the interior at over $20,000.
What I need from you
None of these hold up a decision. The domain login is the only one the launch waits on.
Elegant Lady
What part of the car did the shop do? I want the Ridler line exactly right.
Owner names
Are you comfortable showing them on build pages, the way your posts do?
The domain
Who has the IONOS login for proautointeriors.com, and do you use email on it? If not, steve@proautointeriors.com can forward to your Gmail at no charge. If you still pay IONOS for hosting, we can look at dropping it once the site moves.
Your logo
I redrew it from the old one for the site and the show cards. Tell me if anything should change.
Your story
The year you opened the shop, and a photo of you, Veronica and the crew.
Older work
Photos or magazine pages from earlier builds, like Bobby Alloway's SEMA wagon.
Next steps
- Look through the site on your phone at proauto.pcameron.co
- Tell me you want to go ahead
- Send me the domain login. Your email stays exactly as it is
- I move the site to proautointeriors.com and claim your Google listing
The site can be live within a few days of getting the login, and I send the Stripe invoice that day. Google's own check on the listing can take longer. Reply to my text or email when you are ready, with any of the answers above.